Anyone can be an exporterComments Off on Anyone can be an exporter
There are hundred’s of thousands of UK based e-commerce websites. Every one of these companies could be an exporter if a potential international customer finds the company website and wishes to make a purchase.
Unless the company is already an exporter, most companies do not plan for international purchases on a website. There are many reasons.
A first step could be an anonymous customer visit, checking out a possible purchase and reporting the experience, at least that would be a starting point.
This service is called Mystery Shopping.
If the enquiry is in a foreign language, very easy these days to use Google Translate to understand the message. The Internet has a global reach and you can never be certain where the next order or enquiry comes from, so it is better to be prepared. One of biggest mistakes any company can make is to ignore an email in a different language, they could be looking for a UK exporter.
Shipping costs can be a significant amount of the total cost, but there are alternative solutions than just using the normal post.
For samples and small quantities, most people prefer PayPal or normal credit cards. But there is a risk to using credit cards. If the website is using SSL, (ours does) and an establish e-commerce platform then payment gateways are included, but an account with individual processors is still required. We like WorldPay which is a UK world leader in processing payments.
Finally, it makes sense to add company details to a dedicated UK Exporters Directory like ours. If you are interested we have created a quick Exporting Guide here